Designing Narratives | Lecture + Book launch 'Hortus Alienum' by Anna Valentiny and Annick Kieffer
- conference
-
exhibition
We believe that true innovation of thought and image emerges when the limits of disciplines are pushed to the extremes. A totally new creation may take shape in cross-media language when the neighbouring and distant become conglomerate.
The collaboration between Anna Valentiny and Studio Polenta began in 2016 by redesigning the Luxembourgish architecture magazine ADATO, whose editor-in-chief Valentiny had become the same year. The redesign aimed to reflect the new content in its physical appearance and editorial design. Based on this first joint project, a regular collaboration on various projects was subsequently developed. Based on the case studies of ADATO (2016 to today), 40 Years of Valentiny hvp Architects (2021), Kufa's Urban Art Esch (2022) and, most recently, the newly published book "Hortus Alienum", the collaboration between publisher and graphic designer will be discussed.
But above the questions of 'How', the discussion will focus on the 'Why': Why do we generate print media in the age of digitalization? What is the added value of a printed, analogue, and haptic product compared to largely free digital alternatives? Or, more simply, Why do we do books?
This lecture is organised by the Valentiny Foundation, in collaboration with LUCA.
Good to know
Program:
6:30 PM — Lecture: From Concept to Product.
7:15 PM — Book Presentation "Hortus Alienum"
7:30 PM — Q&A
Language: LU, EN
Where does it take place?
luca - Luxembourg Center for Architecture
LUCA Luxembourg Center for Architecture
by 
Weather forecast ()
Otherwise… check out the agenda
see all the things
to do around you
Hey, don’t go away...
Get the best
outings around you
All the best deals
events
spots
