Publication date: 2018-05-16
Supermiro: the startup that dreamed of being on a true #culdebus!
It starts well, we caught your attention with our super-catchy title, but do not worry it's not just a title! Yes, as you know us, we always try to create content to make you go out but also to make you smile.
In this quest for THE funniest idea, we thought that for our very lovely first bus campaign, we had to see things in big, a bit like an ass in fact! We have set up wild brainstormings, endless watch sessions, and supermiro sauce preparations in quantity to be able to concoct a campaign straight out of the heart (well, rather from the entrails) of our offices!
The chosen design was as daring as a bear in a tutu! So, not to offend those who do not know us yet, we and our offbeat humor, we have tone it down a little. Just a hair we will say ? because the ultimate goal is to make all Luxembourg smile every day! Then let's face it, we did not want passers-by decide to follow the bus rather than get in so much the royal after of the transport in question attracts the eye!
But you who know, love, celebrate, and laugh with supermiro, we thought you could only laugh with us this supercampaign. So here's the deal, we show you the two visuals we had chosen to make all Luxembourg blush and you tell us what you think loud and clear, or hashtag it, it works too! #culdebus
We officially launched the #culdebus to be able to read all your nonsense on our campaign ? So see you supersoon on the planet of social networks!
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